Competitions

The U.S. Young Lions Competition will include the following categories: Digital, Film (TV), Media, PR & Print. All registered teams will receive a brief from a U.S.-based non-profit organization. Your goal is to answer the challenge in that brief in the most creative way possible.

Judging

All competitions will be blindly judged online. Your name and company name should NOT appear anywhere on your entry. Judging is done in groups and not all judges will see every entry. There will be at least two rounds of judging in each competition, pending the total number of entries. Judging is based on the criteria that will be laid out in the brief and is completed on a number scaling system.

See below for a brief description of each competition:

Digital

Presented in a 5-page deck, develop a creative insight and explain how your digital solution uses a maximum of three social media platforms in new and exciting ways to answer the brief.

Film (TV)

Create an original idea in response to the brief, film your footage and edit it into a captivating :30 ad.

Media

Presented in a 10-page deck, demonstrate how to create 'Consumer Engagement' and exploit the value of emerging media with consumer insights to drive effective communication strategies in response to the brief.

PR

Presented in a 10-page deck, shape a PR strategy that demonstrates your creative process, showing how the idea would connect with the organization’s brand values, how it engages with the public and builds relations with relevant stakeholders to answer the brief.

Print

In response to the brief, produce a stand-out, captivating and unique one-page print ad.

2023 Young Lions Competitions Timeline

Jan 9: Registration opens
Feb 3: Registration closes at 8pm ET
Feb 10: Brief is Revealed to Competitors
Feb 21: All Entries are Due by 8pm ET
Feb 27 – Mar 31: Anonymous Online Judging
Apr 10 – Apr 21: Live Finals (Digital, Media, PR)
Apr 26 (on or about): Team USA Announced

2023 Young Lions Competitions Timeline

Jan 9: Registration opens
Feb 3: Registration closes at 8pm ET
Feb 10: Brief is Revealed to Competitors
Feb 21: All Entries are Due by 8pm ET
Feb 27 – Mar 31: Anonymous Online Judging
Apr 10 – Apr 21: Live Finals (Digital, Media, PR)
Apr 26 (on or about): Team USA Announced