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Awards

Congratulations to the 2017 winners!

2017 Cannes Lions Winners

On behalf of the entire team at NCM, we congratulate all of the winners from the 64th Cannes Lions International Festival of Creativity. Cannes Lions sets the benchmark for excellence in creative communications and we recognize the winners’ hard work, dedication and innovative thinking.

In 2017, 1471 total Lions were awarded by the Festival and the U.S. broke all records by bringing home 429 of these Lions, including sixteen of the 28 Grand Prix awards.

Following is a list of the 2017 Grand Prix winners; to see all of the global winners from Cannes Lions 2017, including Lions Health, Lions Innovation, Lions Entertainment & Music and the Special Awards, please visit the Cannes Lions Archive.

NCM, as a leader with some of the best creativity, innovation and storytelling in the world found on our movie screens, congratulates the 2017 U.S. Cannes Lions winners. We will be celebrating with the U.S. agencies and clients throughout the fall!

Winners

Congratulations to the 2017 Cannes Lions Grand Prix winners!

Creative Data

Title: "Care Counts"
Client: Whirlpool
Entrant Company: Digitas Lbi Chicago
Country: USA

Creative Effectiveness

Title: "Van Gogh's Bedrooms: Let Yourself In"
Client: Art Institute of Chicago
Entrant Company: Leo Burnett Chicago
Country: USA

Cyber

Title: "Aland Index/The Baltic Sea Project"
Client: The Bank of Aland
Entrant Company: RBK Communications, Stockholm
Country: Sweden

Cyber

Title: "Did You Mean Mailchimp?"
Client: Mailchimp
Entrant Company: Droga5 New York
Country: USA

Cyber

Title: "Meet Graham"
Client: Transport Accident Commission Victoria
Entrant Company: Clemenger BBDO Melbourne
Country: Australia

Design

Title: "The Unusual Football Field"
Client: AP Public Company Limited
Entrant Company: AP Thailand/ CJ Worx Bangkok
Country: Thailand

Digital Craft

Title: "Bjork's Notget VR Experience"
Client: Bjork
Entrant Company: Analog, London/W+N Studio, London
Country: United Kingdom

Direct

Title: "Google Home of the Whopper"
Client: Burger King
Entrant Company: DAVID, Miami
Country: USA

Entertainment

Title: "Beyond Money"
Client: Santander Bank
Entrant Company: MRM/McCann Spain
Country: Spain

Entertainment for Music

Title: "Original is Never Finished"
Client: Adidas
Entrant Company: Johannes Leonardo, New York
Country: USA

Film Craft:

Title: "Territory"
Client: The Blaze (Musician)
Entrant Company: Iconoclast, Culver City
Country: USA

Film:

Title: "We're The Superhumans"
Client: Channel 4
Entrant Company: Blink Productions/4 Creative, London
Country: United Kingdom

Glass Lions:

Title: "Fearless Girl"
Client: State Street Global Advisors
Entrant Company: McCann New York
Country: USA

Health & Wellness:

Title: "Meet Graham"
Client: Transport Accident Commission Victoria
Entrant Company: Clemenger BBDO Melbourne
Country: Australia

Health & Wellness: Grand Prix for Good

Title: "Immunity Charm"
Client: Ministry of Public Health, Islamic State of Afghanistan
Entrant Company: McCann Health, New Delhi/McCann Worldgroup India
Country: India

Innovation:

Title: "The Humanium Metal Initiative"
Client: IM Swedish Development Partner
Entrant Company: Akestam Host/Great Works, Stockholm
Country: Sweden

Integrated:

Title: "Boost Your Voice"
Client: Boost Mobile
Entrant Company: 180LA, Los Angeles
Country: USA

Media:

Title: "Innovating Saving"
Client: Jet.com
Entrant Company: R/GA New York
Country: USA

Mobile:

Title: "The Family Way"
Client: Recruit Lifestyle Co. Ltd.
Entrant Company: Dentsu Y&R, Tokyo
Country: Japan

Outdoor: Campaign

Title: "Hashtag Billboards"
Client: Twitter
Entrant Company: Twitter, San Francisco
Country: USA

Outdoor: Ambient

Title: "Fearless Girl"
Client: State Street Global Advisors
Entrant Company: McCann New York
Country: USA

PR:

Title: "Fearless Girl"
Client: State Street Global Advisors
Entrant Company: McCann New York
Country: USA

Print & Publishing: Campaign

Title: "Burning Stores"
Client: Burger King
Entrant Company: DAVID, Miami
Country: USA

Product Design:

Title: "The Payphone Bank"
Client: Tigo-Une
Entrant Company: Grey Colombia, Bogota
Country: Colombia

Promo & Activation:

Title: "Boost Your Voice"
Client: Boost Mobile
Entrant Company: 180LA, Los Angeles
Country: USA

Radio:

Title - Campaign of 3: "Repeat the Punchline"; "Long Red Thin Shape";
"No One Cheerses"
Client: KFC
Entrant Company: Ogilvy & Mather Johannesburg
Country: South Africa

Titanium:

Title: "Fearless Girl"
Client: State Street Global Advisors
Entrant Company: McCann New York
Country: USA

Lions Festival Grand Prix for Good

Title: "The Refugee Nation"
Client: Amnesty International
Entrant Company: Ogilvy & Mather, New York
Country: USA