Congratulations to the 2016 winners!

2016 Cannes Lions Winners

On behalf of the entire team at NCM, we congratulate all of the winners from the 63rd Cannes Lions International Festival of Creativity. Cannes Lions sets the benchmark for excellence in creative communications and we recognize the winners’ hard work, dedication and innovative thinking.

In 2016, 1357 total Lions were awarded by the Festival and the U.S. broke all records by bringing home 355 of these Lions, including six Grand Prix awards.

Following is a list of the 2016 Grand Prix winners; to see all of the global winners from Cannes Lions 2016, including Lions Health, Lions Innovation, Lions Entertainment & Music and the Special Awards, please visit the Cannes Lions Archive.

NCM, as a leader with some of the best creativity, innovation and storytelling in the world found on our movie screens, congratulates the 2016 U.S. Cannes Lions winners. We will be celebrating the 2016 winners throughout the fall with events in our movie theaters.


Congratulations to the 2016 Cannes Lions Grand Prix winners!

Creative Data

Title: "The Next Rembrandt"
Client: ING
Entrant Company: J. Walter Thompson Amsterdam
Country: The Netherlands

Creative Effectiveness

Title: "Monty's Christmas"
Client: John Lewis - Retail Store
Entrant Company: Adam&Eve DDB London
Country: United Kingdom

Cyber: Web Campaign

Title: "The Next Rembrandt"
Client: ING
Entrant Company: J. Walter Thompson Amsterdam
Country: The Netherlands

Cyber: Integrated Multi-Platform Campaign

Title: "Justino"
Client: Loterias y Apuestas Del Estado - Christmas Lottery
Entrant Company: Leo Burnett Madrid
Country: Spain


Title: "Life is Electric"
Client: Panasonic
Entrant Company: Dentsu Inc. Tokyo
Country: Japan

Digital Craft

Title: "Because Recollection"
Client: Because Music
Entrant Company: Uncle Grey Copenhagen
Country: Denmark


Title: "The Swedish Number"
Client: Swedish Tourism Association
Entrant Company: INGO Stockholm
Country: Sweden


Title: "The Displaced"
Client: The New York Times - NYTVR
Entrant Company: VRSE.Works Los Angeles
Country: USA

Entertainment/Music: Original Composition

Title: "Home For Christmas"
Client: Edeka Zentrale & Co.KG
Entrant Company: Jung von Matt Hamburg
Production Company: Tempo Media Hamburg
Country: Germany

Entertainment/Music: Excellence in Music Video

Title: "Formation"
Client: Beyonce
Entrant Company: Prettybird Culver City
Production Company: Prettybird Culver City
Country: USA

Film Craft:

Title: "Under Armour Phelps"
Client: Under Armour
Entrant Company: Droga5 New York
Country: USA


Title: "Shoplifters"
Client: Harvey Nichols - Loyalty App
Entrant Company: Adam&Eve DDB London
Production Companies: Blink Productions London/Cain & Abel London/The Mill London
Country: United Kingdom

Glass Lions:

Title: "6 Pack Band"
Client: Hindustan Unilever - Brooke Bond Red Label Tea
Entrant Company: Mindshare Mumbai
Country: India

Health & Wellness:

Title: "Project Literacy"
Client: Pearson - Project Literacy
Entrant Company: FCB Inferno London
Country: United Kingdom


Title: "Google Deepmind Alphago"
Client: Google Deepmind
Entrant Company: Google Deepmind London
Country: United Kingdom


Title: "House of Cards"
Client: Netflix - House of Cards
Entrant Company: BBH New York
Country: USA


Title: "McWhopper"
Client: Burger King
Entrant Company: Y&RNZ Auckland
Country: New Zealand


Title: "NYTVR"
Client: Google, GE, Mini, New York Times
Entrant Company: T Brand Studio New York
Country: USA


Title: "Brewtroleum"
Client: Heineken New Zealand - DB Export
Entrant Company: Colenso BBDO Auckland
Country: New Zealand


Title: "Breathless Choir"
Client: Philips - Simply Go Mini
Entrant Company: Ogivly & Mather London
Country: United Kingdom


Title: "The Organic Effect"
Client : COOP - Retail Stores
Entrant Company: Forsman & Bodenfors Gothenberg
Country: Sweden

Print & Publishing:

Title: "McWhopper"
Client: Burger King
Entrant Company: Y&R NZ Auckland
Agency Credits: Y&R NZ Auckland/Y&R Media NZ Auckland/Y&R Digital NZ Auckland
Country: New Zealand

Product Design:

Title: "Jacquard"
Client: Google - Jacquard Wearable Fabric
Entrant Company: Google Creative Lab London
Country: United Kingdom

Promo & Activation:

Title: "#OPTOutside"
Client: REI
Entrant Company: Venables Bell & Partners San Francisco
Country: USA


Title - Campaign of 3: "The Everyman Meal; Coloured Weights"
"The Everyman Meal; Claw Thing"
"The Everyman Meal; Cherry Lip Balm"
Client: KFC
Entrant Company: Ogilvy & Mather Johannesburg
Country: South Africa


Title: "#OPTOutside"
Client: REI
Entrant Company: Venables Bell & Partners San Francisco
Country: USA