NCM, America’s largest cinema advertising network, is honored to be named the official U.S. Representative to the Cannes Lions International Festival of Creativity. As a leader in today’s evolving video media landscape, we are thrilled to have this opportunity to work with the U.S. creative community to help bring their work to the global stage of the Lions Festivals. The Cannes Lions awards are internationally recognized as the most prestigious in advertising and communications; celebrating creativity across all areas of these businesses.

The 64th Cannes Lions International Festival of Creativity will take place June 17-24 in Cannes, France. The Festival will host Lions Health, Lions Innovation and Lions Entertainment during the course of the week. In addition, premiere content will be featured on multiple stages with seminars, workshops, academies, and award ceremonies.

Lions Health

This specialist Festival will run on June 17th & 18th and is dedicated to promoting the “life-changing creativity” which is found in today’s healthcare sector. It will showcase the inspiring products, creative work and visionary people changing the course of healthcare communications. Cannes Lions will be given in Pharma and Health & Wellness competitions.

Lions Innovation

The 2017 Innovations Lions Festival program will run on June 19th & 20th and showcase the latest cutting-edge products which feature data and tech-enabled creativity. The awards at this Festival will recognize and celebrate the relationship between technology, data and ideas. For more information, please visit

Lions Entertainment

In 2016, Cannes Lions introduced Lions Entertainment, a two-day Festival dedicated to “Unskippable Creativity”. It is a place where brands, agencies and entertainment companies can focus on producing outstanding creative work together. In 2017, both content and entries in this Festival will include Sports, e-Sports, e-Gaming and more music applications; it will run on June 21st & 22nd. For more information, please visit

Change Initiatives

See It Be It – A three-day program which invites a group of young creative women to come to Cannes (all expenses paid) to experience and learn from the industry’s top leaders. Self-nominations are accepted; visit for 2017 information.

Glass: The Lion for Change – This Cannes competition highlights work that shatters stereotypical images of men and women. By rewarding positive portrayals of gender, Glass has the direct influence on the type of work produced by the industry. The entry fees for this award are all donated to programs with gender equality at their heart.

The Cannes Debate with Ban Ki-moon – The Secretary-General of the United Nations launched a major new “Common Ground” initiative with the industry’s “big six” holding companies in June, 2016. This panel pledged to end poverty, flight inequality and injustice and tackle climate change by 2030 in support of the UN’s Sustainable Development Goals (SDG’s).